Are you a new Realtor wondering where to Scott Yancey Review start? Don't know how to get ahead? Even if you are inexperienced, if you start off on the right foot with the proper tools and 'know how', you can Scott Yancey kick your career into overdrive and leave you competition behind you

It's no surprise that over 90% of Buyers Scott Yancey Review and Sellers are now starting their searches online. With these high percentages, it's common knowledge that Realtors must have an online marketing strategy to obtain leads and convert them into sales.

I hope these Scott Yancey Review 4 Tips For Realtors will help lead Scott Yancey Review you in the right direction:

Market Research - for a Realtor this is an easier task - you know your product. However, Scott Yancey you must think of a Scott Yancey Review way to distinguish your product from the competition. This industry is very saturated, and if you don't stand out you are bound to be average, or out Scott Yancey Review of business. So think of your target market, get Scott Yancey Review specific. Realtors now specialize in areas, sub-areas, type of Scott Yancey dwelling etc. For example to survive in the Manhattan market, to really stand out you have to brand yourself. If you were really creative you might brand yourself in a certain area (Greenwich Village), and even more Scott Yancey Review you might be a loft specialist. When any Buyer or Seller is thinking of buying or selling in Greenwich Village you want to be one of the first people that comes to mind, especially when dealing with a loft - you Scott Yancey Review are the authority on the subject. So online, you need to come up with key phrases that target this niche, so when a Buyer or Seller (90% of them) is searching online, your website is at the top of the list!

Scott Yancey Review Product Development - Scott Yancey Review you need a product that will lead to traffic coming to your site, Scott Yancey and ultimately converting that traffic into a lead, Scott Yancey Review then a deal. Of course many Realtors have blogs and personal websites which are Scott Yancey Review great for personal branding Scott Yancey and web presence, but is your name or your company's name usually Scott Yancey Review typed into a search engine? Most of the time the answer is no. For example, if I want to buy Scott Yancey a Scott Yancey Review loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would type in "Greenwich Village Lofts" or something like this. So to capture the potential clients we are looking for, we need to have that key phrase (our niche) to Scott Yancey Review be a prominent result in search engines. It is the phrase not your name, or your companies name that will produce results.

Traffic - Now for your marketing skills. Being a Realtor, you MUST have lots of traffic or you are doomed. Niche marketing is the most effective and Scott Yancey Review efficient tool for Realtors Scott Yancey marketing online. Scott Yancey Having niche targeted websites is becoming the future of online marketing for Realtors! Personal branded sites are important but you also need a website Scott Yancey that gets top page rankings for Buyers, and another website that gets Scott Yancey top page ranking for Sellers. To get this, you need websites that are Search Engine Optimized (SEO) and tailored to your target market.

Conversion - this Scott Yancey Review is Scott Yancey Review what truly matters. All of the traffic in the world means nothing unless you can convert. After some Realtors obtain an online lead, they will Scott Yancey Review offer a free Buyer's or Seller's eBook as Scott Yancey Review a way to introduce themselves. When you have reached Scott Yancey this point, it's time to do your job as a Real Estate Professional and provide them with your expertise.

I hope you found this article helpful and wish you all the best in your Real Estate Career.

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